The Story Behind Inika
from Miranda Bond - CEO of Inika
"I struggled with endometriosis for many years, and in my mid 30s, I resigned myself to the fact that I may not conceive naturally. I then came upon a book called The Hormone Heresy. Written by American holistic wellness guru Dr. Sherrill Sellman, the book suggested that women like me could restore balance to their endocrine systems by changing their diet, eliminating chemicals in the daily products they use, and using natural progesterone cream. Figuring I had nothing to lose, I resolved to follow the guidelines in the book – which included throwing out all my makeup – and within three months, I was pregnant.
After the birth of my beautiful healthy daughter Lola in 2002, my endometriosis cleared up completely, after years of being told by doctors that there was no solution other than surgery. I was amazed, and resolved to focus my life to helping to educate and empower other women to take control of their health by limiting the toxins they put into their bodies and by seeking out natural options wherever possible.
Shortly after, I commenced giving community workshops on Toxic Free Living, through which I met former primary school teacher Jenni Williams, whose son, Alexander, suffered from severe allergies. In 2005, myself and Jenni formed Thriving Healthy Women, a website dedicated to providing information and resources on women’s health and toxic free living.
After being bombarded by emails from Australian women searching for an all-natural cosmetics brand, myself and Jenni decided to create our own all-natural makeup brand, that women could use freely and recommend to others - the result was Inika."
"It is our mission to introduce the world to a new era in cosmetics. An era where eco and chic combine to offer style, performance and a natural, ethical choice in beauty."
Inika's Products
- Are either Certified Organic, or Certified Vegan, or both. Inika is Certified Organic by the Organic Food Chain (OFC), and Certified Vegan by the UK Vegan Society
- All Inika products are 100% Certified Halal by the Australian Federation of Islamic Council
- Inika is Certified Cruelty Free by Australia's Choose Cruelty Free organisation
- Inika's eye, brow and lip pencils are organic under Italy's certifying body Organic Cosmetic, and use forest-friendly palm oil
- Inika's boxes are made from recycled materials, and all packaging is recyclable
- Inika has been awarded one of the highest safety ratings in the world by the Environmental Working Group (EWG). Products contain no harsh chemical ingredients
No Talc
No Genetically Modified ingredients
No Parabens
No Bismuth Oxychloride
No harmful preservatives
No harmful fillers
No mineral oils
No petrochemicals
No fragrance
- Inika guarantee their products are safe, natural, ethical and environmentally conscious. Their company pledge is that all of the cosmetics and personal care products made by them anywhere in the world will meet the standards and deadlines set by the European Union Directive 76/768/EEC to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects.
Inika's Awards
2010 Prix de marie claire de la Beauté Awards
Finalist - Best Make-up Product (Splurge) category for Liquid Foundation
Beauty Heaven 2010 GLOSSCARS
Winner - Best New Illuminator for Light Reflect Highlighting Creme
Organic Expo Awards 2009
Gold medal - Most Innovative Product for Purely Bronzed Bronzing Mousse
Natural Health Products Magazine UK - Natural Health Beauty Awards 2009
Winner: Best foundation
Highly Commended Best Skin Perfector - Illuminisor
Highly Commended Best Concealer - Inika Mineral Foundation
Highly Commended Best Lipstick - Inika Cherub
Highly Commended Best Eyeshadow - Inika Peach Fetish
Highly Commended Best Blusher - Inika Blusher
Illawarra Women in Business Awards 2009
Finalist for Illawarra Business Woman of the Year 2009 – Miranda Bond, CEO Inika
Neos Kosmos Magazine
Best Beauty Buy of 2008 Inika mineral foundation and bronzer
Nature & Health Magazine - The Natural Beauty Awards
"Best Smouldering Eyes” - Inika Coffee Cream Eyeshadow and Chocolate Eyeliner Pencil
"Must Have Brush" - Inika Kabuki Brush
Natural Products Magazine UK - Natural Health Beauty Awards 2008
OVERALL CATEGORY WINNER: Best Natural Blush: Inika Sunkissed Bronzer
'Highly Recommended': Best natural Eyeshadow: Inika Burnt Sienna,
'Highly Recommended': Best natural mascara – Inika Mascara
Famous Magazine Top 7 of 07
Inika Mineral Loose Powder Foundation in Unity
Cleo Beauty Awards 2007
Silver Award - Inika Mineral Foundation
View Inika products here.
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